Effective Date: April 13, 2026
Prairie Land Towing (“we,” “us,” or “our”), operated by Menzel Enterprises, Inc., is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website plt-wi.com, use our services, or communicate with us.
1. Information We Collect
We may collect the following types of information:
Personal Information You Provide
- Name, email address, phone number, and mailing address
- Vehicle information (make, model, year, VIN, license plate)
- Payment information (processed securely through Square)
- Employment application details (if applying for a position)
- Any information you provide via our contact forms or by phone
Information Collected Automatically
- IP address, browser type, and operating system
- Pages visited, time spent on pages, and referring URLs
- Device information and screen resolution
- Cookies and similar tracking technologies
2. SMS/Text Messaging
When you provide your phone number and consent to receive text messages from Prairie Land Towing, the following applies:
Data We Collect
- Your phone number
- Opt-in consent records (date, time, and method of consent)
- Message history and delivery status
How We Use Your Messaging Data
- To send tow truck dispatch updates and estimated arrival times (ETAs)
- To provide service notifications related to your active towing or roadside assistance request
- To send roadside assistance status updates
- To communicate about vehicle storage and release information
Sharing and Protection
We do not sell, rent, or share your phone number or messaging data with third parties for marketing purposes. Your messaging information is used solely for the purposes described above and is protected using industry-standard security measures.
Opting Out
You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message. You may also contact us at info@PLT-WI.com or (877) 486-9669 to request removal from our messaging list.
3. How We Use Your Information
We use the information we collect to:
- Provide towing, recovery, and roadside assistance services
- Process payments and manage your account
- Communicate with you about service requests and updates
- Respond to your inquiries and customer service requests
- Process employment applications
- Improve our website, services, and customer experience
- Comply with legal obligations and law enforcement requests
4. How We Protect Your Information
We implement appropriate technical and organizational security measures to protect your personal information, including:
- SSL/TLS encryption on our website
- Secure payment processing through Square (PCI-DSS compliant)
- Restricted access to personal information on a need-to-know basis
- Regular security assessments and updates
While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
5. Third-Party Sharing
We may share your information with:
- Service providers: Companies that assist us in operating our business (payment processing, analytics, communication tools)
- Law enforcement: When required by law, subpoena, or court order
- Insurance companies: In connection with towing and recovery services, as required
- Municipal authorities: As required by our city towing contracts
We do not sell your personal information to third parties for marketing purposes.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Analyze website traffic and usage patterns (Google Analytics)
- Remember your preferences and settings
- Improve website functionality and performance
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
7. Your Rights
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information (subject to legal retention requirements)
- Opt out of marketing communications and text messages
- Withdraw consent for data processing where applicable
To exercise any of these rights, please contact us using the information below.
8. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
10. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Prairie Land Towing (operated by Menzel Enterprises, Inc.)
868 Progress Way, Sun Prairie, WI 53590
Phone: (877) 486-9669 / (877) 4-TOW-NOW
Email: info@PLT-WI.com
Website: plt-wi.com